Pricing Update: $9.99/mo, $69/yr — Why I Raised Prices Back

Eleven days ago I cut ReplyWisely to $4.99/mo and $39.99/yr. I am putting it back to $9.99/mo and $69/yr. If you were expecting a slow drift, this is not that — it is a clean reversal, and I want to be honest about why.

The new plans

Same product. No new tier. No removed feature. Free 7-day trial still applies. Anonymous install flow still applies — install free, use it, hit the paywall, then choose.

What the $4.99 experiment told me

The April 14 thesis was simple: $4.99 is below the line where people pause to think. Drop the price, watch checkout conversions climb, validate that the product was being held back by sticker shock and not by something else.

That is not what happened. Install volume did not move much. Checkout-click rate did not move enough to matter. The few extra conversions I picked up were swamped by the hit on average revenue per user. In plain terms: I cut prices by ~50% and got back nowhere near 2x the volume to compensate.

That is the cleanest signal I could have gotten. The bottleneck was never the price. People who install ReplyWisely and stick around are not on the fence about whether $4.99 vs $9.99 is the right number — they are deciding whether the product is worth replacing their current reply habit. Once they answer yes, the difference between $4.99 and $9.99 is not what makes them click.

Why the higher price is the honest one

What you are paying for at $9.99/mo:

• Visibility Potential Score on every tweet in your feed — a multi-factor model (author reach, freshness, velocity, opportunity, relevance, risk) that runs locally and tells you which replies are worth typing.
• Keyword highlighting with required-group syntax, so you can layer your niche on top of the score and stop scrolling past tweets that match what you actually care about.
• Reply tracking with engagement scraping. Every reply you post gets followed up automatically — likes, reposts, impressions — without you remembering to check.
• Performance Review reminders. After your replies have had time to accrue impressions, you get a summary of what worked and what didn't. The feedback loop is the product.
• Follower history charts for any handle, plus your own growth dashboard. Public chart links you can share.
• All four modes: Highlight, Track, Score, All. No upsell. No locked tier.

That is not a $4.99 product. Trying to price it that way underfunded the next round of work and signaled — to me, to anyone deciding whether to install it — that the product is a side project I am winding down. It is the opposite. There is more I want to build, and the price needs to be the price that lets me keep building.

What this means for you

Existing monthly and annual subscribers: your current price is locked for the rest of your billing cycle. At renewal you move to the new $9.99/$69 tier. Nothing to do — and nothing changes about your access between now and then.

Subscribers who just signed up at $4.99/$39.99: you keep that price for your full first cycle. If you signed up monthly in the last eleven days, that means a full month at $4.99 before the new price applies. If you signed up annual, you have a full year at $39.99.

Lifetime customers: nothing changes. You bought lifetime access. You have it.

New users: install free, use every mode on your own feed, decide. You do not pay anything until you have already seen what the product does on your replies. Card only required when you commit.

The meta point

Three pricing changes in a month is more than most people would publish openly. I am doing it because the pricing data was telling me something I did not want to hear, and pretending otherwise would have been worse than admitting it. Cheaper is not always the answer. Sometimes the price is fine and the question is whether the product is doing its job for the people using it.

That is the question I am actually trying to answer. Pricing is the cheapest experiment I can run on the way to answering it. This one is now done.

Questions or pushback: reply to me on @chams_builds. I read everything.